Lyft joins the 20th century with modern embrace of the phone

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Those people disruptors in Silicon Valley are at it once more. This time it’s Lyft, the ride-sharing juggernaut, saying a main innovation. Lyft will now make its assistance offered to those with no the company’s app. Instead, end users will be capable to area a cell phone phone to a devoted variety and communicate in real-time with a Lyft agent to ask for a trip. Lyft dubs its new company Connect with a Lyft Journey.

The telephone, a telecommunications unit pioneered lately (in geologic phrases) by Alexander Graham Bell, is an innovation that makes it possible for Lyft to get to new users hesitant or not able to use the firm’s ordinary smartphone-primarily based app solutions. Particularly, it truly is meant to entice senior citizens, so it is probably not a coincidence that the new initiative is setting up in 38 Florida towns starting currently.

The provider is offered from 8 am to 8 pm, Monday by means of Friday. Here’s how it operates. The rider — or a loved one particular acting on their behalf — dials 631-201-LYFT (5938) and speaks to a reside agent. The agent offers a selling price for the trip, and the caller pays in excess of the cellular phone with a credit card. Facts about the ride can be despatched to the client by way of textual content. The auto is dispatched to the locale and normally takes the rider anywhere they have to have to go, be it to a doctor’s appointment, to the hairdresser or anywhere. How any of that is a lot easier than “Call taxi firm, give taxi driver cash” is a problem we sense may possibly be asked by your smartphone-averse grandmother in Boca Raton.

Even so, it looks possible that the company might turn out to be obtainable in other locations must the plan catch on. So significantly, nevertheless, Lyft is just not indicating what its ideas for enlargement are.

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