Audi is Norway’s greatest-advertising electric car or truck manufacturer.
GM does not provide vehicles in Norway.
You didn’t believe Audi—and primarily its Norwegian operation—would sit idly by as GM and Will Ferrell challenged it in EVs, would you?
For that, Audi turned to “proud Norwegian,” and “Viking among Vikings” Kristofer Hivju, of Video game of Thrones to set the record straight.
The ad encourages “not to despise, but to imitate.”
There are a full of 3 shorts starring Hivju, but the just one in which Hivju encounters a globe with a gap allegedly punched by Ferrell strikes this Norwegian as, properly, specifically Norwegian.
Norway is a individual level of delight for Audi. In accordance to Norway’s registration data, the E-Tron (SUV and Sportback) was the very best-marketing product in 2020, at 9,227 units—beating the Tesla Product 3. Which is extra E-Trons than Audi bought in the U.S. in 2020 (7,202, in accordance to Automotive Information). Considering Ferrell’s “for every capita” start to the GM industrial, it can be in truth a bit of an shame for the U.S.
Audi advert – Kristoffer Hivju asserting Norway’s EV supremacy
Battery electrical styles built up 54% of light-weight vehicle gross sales in Norway in 2020—up from 42% in 2019 and just 1% of the market place 10 a long time back. U.S. income remain at much less than 2% EVs, nationwide, whilst California has been breaking past 5%.
Despite the fact that this year’s Tremendous Bowl will feature much less manufacturers pitching electrical cars than past calendar year, Audi’s clever cutdown (which includes the two other shorts down below) and an unofficial advertisement for the Porsche Taycan have undoubtedly kept issues exciting.
To that this weekend, skål!