The very first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and to premiere at the Intercontinental Bike Clearly show on July 9, 2021. For extra facts and updates, sign-up at livewire.com >
Jochen Zeitz, chairman, president and CEO of Harley-Davidson:
“One of the 6 pillars of The Hardwire Tactic is to guide in electrical – by launching LiveWire as an all-electric powered model, we are seizing the opportunity to direct and determine the market in EV. With the mission to be the most attractive electrical motorcycle model in the planet, LiveWire will pioneer the upcoming of motorcycling, for the pursuit of city experience and outside of. LiveWire also strategies to innovate and create technology that will be relevant to Harley-Davidson electrical motorcycles in the long run.”
With an original emphasis on the city market, LiveWire has the ambition to direct the electric bike area, and beyond. Innovating by style and attracting industry-top talent, LiveWire will be headquartered virtually, with first hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI.
From start, LiveWire will function with collaborating sellers from the Harley-Davidson network as an independent brand. An innovative go-to-market place product will blend digital and bodily retail formats, tailoring the practical experience to the neighborhood market place and letting shoppers to discover LiveWire on their individual conditions.
LiveWire will function committed EV showrooms in decide on areas, starting in California. Here buyers will be able to expertise the LiveWire brand name in an immersive and modern way. LiveWire expects to advantage from Harley-Davidson’s engineering abilities, producing footprint, offer chain infrastructure, and international logistics abilities. Harley-Davidson and LiveWire intend to cooperate and share their technological improvements to make certain an marketplace major application in their respective main segments.